Godin’s previous book, Purple Cow, presents examples of how to stand out from the herd. Free Prize Inside shows how to make that happen. It answers questions of “How do you create a Purple Cow?” “How do you make something sell itself?” When we buy cereal, especially kiddie cereal, what’s the best part? The free … Read more
Yes, I saw Stand by Me. Yes, I watched “Star Trek: The Next Generation” (STNG), which premiered the season I started dating my husband then boyfriend, a fan of the old series who liked “Deep Space Nine” better. He introduced me to the show and it was responsible for one date every week except during … Read more
Nick Wreden’s 10 Rules for Corporate Blogs and Wikis points to Blogging in Corporate America, which provides a download of Michael Angeles’ presentation on using weblogs on the intranet and how to make them useful for knowledge management. It also includes a brief history of Web publishing. I believe my team would benefit greatly from … Read more
My daughter got a telescope for her birthday from her grandparents two years ago. Paul and I may forget things in the midst of the family craziness, but he manages to remember and follow through on astronomical-related events. Last night’s sighting is the most memorable as we got a threefer. Spent a bit of time … Read more